The Definition of a Buyer Persona, Benefits, and Examples


Buyer persona is a form of ideal representation of the target consumer of a product. For a business, the use of buyer personas is important to provide an overview of product sales based on consumer expectations. This is a strategy used so that the business runs smoothly.

Consumer analysis with buyer personas makes business planning easier. So, what are the benefits of a buyer persona? And what is an example of a buyer persona? Here's the full discussion below.

What are Buyer Personas? 

Maybe the term buyer is already familiar to the ear. But actually, what is a buyer persona? The definition of a buyer persona is a representation of the ideal target consumer for a business or service. To get the ideal form of representation, in-depth research is needed.

Then, how to realize this ideal representation? First, start with data collection.

You can collect data in the form of the behavior of target consumers and how they make decisions whether to buy a product or not. 

Creating a buyer persona is important to determine your target market and marketing strategies that can be done. That's because you have successfully identified a customer base that has also become an example of a buyer persona for your product or service.

It can be concluded, the notion of a buyer persona is a fictional character created to resemble or approach the target consumer for a product or service. This method is one step to attract potential customers.

Buyer Persona Benefits 

At first glance, creating a buyer persona may seem trivial. Even though there are many benefits of a buyer persona for your business. Anything? Let's look at the following list. 

1. Describing Target Marketing

In business, you need to know your target customers well so that the results are maximized.

Therefore, the importance of creating a buyer persona is to reach an audience that has the potential to become consumers of your product or service. 

2. Help Develop the Right Product

Consumers in a certain age range require products with different characteristics. Here, the benefit of having a buyer persona is to find out consumer needs and develop the right product to meet those needs. 

3. Optimizing Marketing Team Work 

If the buyer persona has been identified, the marketing team will find it easier to determine the right marketing strategy because the characteristics of consumers are known. In addition, marketing strategies can also run optimally. 

4. Create a Reference for Customer Service 

Another benefit of creating a buyer persona is the ease of determining the approach method to consumers.

Providing services must be optimal to maintain relationships with old customers and attract new customers. 

5. Determine Brand Communication Style 

Every brand has its own communication style. This is an important part of the marketing strategy. Marketing will be effective if the communication style is in accordance with the product's target consumers. 

6. Increase Sales 

Like most businesses to make a profit, the buyer persona is one thing with the same goal. The hope is that with the right marketing strategy and product development, sales figures will increase.

How to Create a Buyer Persona 

Considering that creating a buyer persona is important for determining a marketing strategy, the following methods need to be considered. 

1. Do Research

The first thing about creating a buyer persona is doing research. Research can be done by collecting information either by using online survey methods, conducting group discussions, or conducting in-person interviews. 

Information that can be collected includes, among others, age, domicile, interests, consumption behavior, and how to purchase. 

Find out if your customers have used competing products and as much as possible find out what needs to be improved on your product. 

2. Recognize Consumer Problems 

After getting consumer data, find out whether your customers are facing problems related to your product or not. 

How to find out can be done through social media. Moreover, in today's era, it is not uncommon for people to express their complaints through social media. 

Another way to find out customer problems can also be done by making online surveys or looking for the results of your product reviews. If a consumer problem is found, immediately find a solution. 

3. Know Consumer Goals 

Consumers consist of various people with different problems. For that, it is important for you to know the purpose of consumers using your product or service. Thus, you can determine the right marketing strategy for your consumers.

4. Design Problem Solutions 

After knowing the problems and goals of consumers, the next step create a buyer persona is to design a problem solving. 

Determine the features that can be useful for your customers. Look for production benefits that can help consumers overcome their difficulties.

5. Create a Buyer Persona 

After following the steps above, the next thing you can do to create a buyer persona is to change the collected data. 

For example, you have identified a 23-25 year old female consumer who is looking for a job after graduating from college. 

You can group this data into one buyer persona according to your business needs. 

With this data, you can determine what kind of product will be developed and what kind of content is suitable for use as a marketing strategy. 

This information about what a buyer persona is, benefits, and examples. In addition to buyer personas, the application of warehousing management can facilitate the running of your business