Find Out the Disadvantages of Selling Offline!


Currently, selling can be done in two ways, namely offline and online. Each implementation must have its own strengths and weaknesses. One of the drawbacks of selling offline is the uneven promotion process.

In addition, the most important thing when selling offline is that requires a lot of capital.

If you are interested in selling offline, then you need to pay attention to some of the information in this article. Come on, see!

Offline Stores vs Online Stores

Talking about offline and online stores today is indeed endless.

What's more, each of these sales methods has its own advantages and disadvantages.

For example, the disadvantage of selling offline is that the market reach is limited but has advantages such as easy customer service.

In this digital era, the shift from offline to online sales is growing rapidly.

This is because online stores are considered more practical and easier than offline sales.

For those of you who want to start a business, of course you need to consider some of these things, one of which is to decide whether to open a business offline or online.

Of course, decisions like that will have an impact on the development of your business in the future. 

Advantages of Offline Stores

Some of the advantages of offline stores are as follows:

1. High Consumer Confidence 

One of the advantages of offline stores is that the trust that consumers have is very high.

This is because buyers can see the product directly and know the quality of the target item.

Later, consumers will get insight about the desired product according to their direct vision.

This will also affect the customer experience which will later have an impact on the trust of each consumer.

2. Easy Customer Service 

Next is easier customer service. In practice, offline sales have a physical store and make it easier to interact with consumers. 

In addition, in terms of service, it also tends to be more effective because customers can ask directly to the seller.

In addition, if there are complaints, they will also be resolved directly between the seller and the buyer. For example, related to the return of damaged goods. 

3. Safer Payment System 

Regarding the transaction process, offline sales tend to be more secure. 

This is due to the payment system for goods which is carried out directly or in cash between the seller and the buyer.

That way, the seller can see and calculate it directly, making it difficult for fraud to occur like on an online platform. 

In addition, direct payments can also minimize payment failures caused by the system. 

4. The seller doesn't bother making deliveries  

The next advantage is that the seller does not have to bother to make deliveries. 

This is because the products that have been selected and paid for by consumers will be directly carried by each of them. 

On the other hand, consumers will also get their groceries directly and don't have to worry if the order has not arrived. 

In addition, sellers and buyers also do not need to think about shipping costs for shipping goods. 

5. Less Competition 

Offline stores have their own loyal customers, even though they are currently being attacked by various online businesses.

Because it has its own market, the competition between offline stores is also not that tight. 

Disadvantages of Offline Stores 

After knowing the advantages, the disadvantages of selling offline are as follows:

1. Limited Market Reach

First, the drawback of selling offline is the limited market reach. 

This means that businesses that are conducted offline tend not to be dynamic and only exist in one place. 

This of course has an impact on a smaller and limited market reach.

2. Need a Physical Place to Sell

Furthermore, the disadvantage of selling offline is that it requires a physical place to sell.

This is also a concern for those who want to start a business because it costs a lot for this. 

In addition to the place, of course, business owners must also prepare other supplies to pay attention to the condition of goods and store maintenance. Of course, it will add even more costs for budgeting.

3. Need a large number of employees

In running an offline business, of course, human resources are important.

There are many activities and tasks that need to be carried out by each division, such as finance, marketing, operations, and others. 

4. Big Capital

The downside of selling offline is the big capital.

Business owners, of course, have to prepare everything carefully, from providing physical products, store locations, maintenance costs, employee salaries, and others.

5. Limited Operational Time 

Limited operational time is one of the drawbacks of selling offline. 

In general, offline stores have their own operating hours with an average of 10 to 12 hours a day. 

This is certainly different from an online business that can be done at any time. 

That was a brief explanation of the disadvantages of selling offline.

Indeed, offline sales require large capital.

Therefore, it is necessary to know what are the advantages and disadvantages before going directly into an offline business.