10 Ways to Develop an Online Business for Beginners


How to develop an online business is different when compared to businesses using conventional systems.

However, that does not mean the expansion method is always complicated and difficult for novice entrepreneurs. 

This development is important in the digital business, considering that the competition is getting tougher here. So, how to develop an online business?

Check out the complete information in the following article.

10 Ways to Develop an Online Business

The existence of an e-commerce platform and a variety of social media really helps experienced entrepreneurs to expand their business and reach a wider target consumer. 

In this regard, for novice entrepreneurs, how to develop an online business still feels foreign.

Therefore, here are some methods to make the procedure easier.

1. Determine the type of business to be built  

Just like a business with a physical store, how to develop an online shop business also requires a point of sale focus. 

That is, entrepreneurs must classify the goods sold in a specific category.

In connection with that, entrepreneurs also need to make a rough design related to the sales system. 

For example, using an e-commerce platform and doing several ways to develop an online business through affiliate marketing or a dropshipping business.

2. Analyzing target market demand

Second, after the type of business and goods for sale are in a specific category, you can analyze the demand for the target market. 

The following steps will help to determine which platform is more convenient and efficient for the customer.

It should be understood that in this case the research focus is on knowing consumer interest in certain types of digital sales platforms and is not an analysis of the target market's demand for merchandise.

To start with, you can research the number of target consumers who are actively using certain online selling platform and see how enthusiastic they are in making purchases of the company's goods. 

As tips for developing an online business, you can use the online competitor, customer or market survey method so that data for analytical procedures can be found more easily and quickly.

3. Start production of goods 

After knowing the amount of enthusiasm of the target consumers in certain online business platforms, as a preparation, you can start increasing the amount of merchandise production.

Considering that the production process takes a long time and complicated procedures, this preparatory step is taken to prevent the company's inventory from being short of market demand. 

4. Building a brand 

One of the secrets on how to build an effective online business is establishing a name, identity and brand vision and mission for the company's products.

The existence of a strong brand identity will help the company be increasingly recognized by target consumers while increasing the turnover of merchandise. 

Of course to achieve this success it takes time and an efficient marketing strategy. 

It should be understood that building an online brand does not only have a store name or logo as a company symbol.

However, it is also related to details of marketing strategies such as thank you notes, product designs, receipts and packaging.

5. Taking care of business legality 

When you are ready with the brand and the process of producing goods has begun, the way to develop an online business that should not be abandoned is the legal aspect of the business. 

If you have a strong vision and mission to develop your business, it is highly recommended to immediately process the legality of the business so that the process in the future becomes easier.

Usually, the legality of the business is related to the form of the company. For example, Limited Liability Company (PT) and Limited Partnership (CV).

If you have determined these aspects, then you only need to complete the documents and procedures. 

6. Manage operational management 

The next way to develop an online business is to manage operational management.

The following aspects are the most important because they will have a direct impact on business continuity. 

Therefore, operational management not only regulates marketing strategies and the determination of effective promotion methods but also relates to the work system in the company. 

Generally, online business entrepreneurs rarely have as many employees as corporate companies. 

Referring to this information, it is important to divide the work portion equally and fairly for each division. 

7. Prepare customer service 

Discussing how to develop an online business, the process definitely requires an extra service system for consumers than if you build a physical business. 

That is, if you sell goods online, you also need to plan the right shipping strategy so that the product can arrive safely into the hands of consumers.

In addition, a cashless transaction system must also be made with various payment methods to accommodate customer needs and to increase customer trust and interest in the business.

8. Start doing digital marketing 

How to develop an online business, of course, requires digital marketing techniques. 

Please note that there is a wide spectrum in the following promotional strategies. 

However, the most familiar in the ears of professional entrepreneurs is SEO. 

SEO is often applied on websites to build business credibility while promoting merchandise.

In addition, there is also organic social media, paid ads, reels, email marketing and so on.

As entrepreneur who has just colonized the word of online business, you can try to create a website and social media for your business while learning about other digital marketing features. 

9. Use business social media 

Still related to how to develop an online business and digital marketing strategy, currently the majority of people are enjoying the TikTok and Instagram application in their daily activities.

Looking at the following trends, these two social media platforms have great potential to grow your business by creating interesting content variations and of course selling.

With regard to content variations, you can also use the latest features on selected business social media that are being favored by target consumers.

For example, Instagram has Stories, which are short videos that are about 15 seconds long.

Then, in relation to the type of commercial content, it is highly recommended to create organic content which is an original upload from the owner of the business social media account. 

The following will help target consumers identify brands and trade products.

As tips for developing an online business, also add a marketplace link and company website in each social media so that customers can easily see selling products and finally make a purchase transaction.

10. Regularly recording financial statements 

Finally, as one of the documents related to the legality of the company, financial statements need to be prepared in a neat and detailed manner. 

The following assets can help entrepreneurs to see the flow of funds and detect potential suspicious activity. 

Therefore, preferably no matter how small the expenditure or income received, entrepreneurs need to include the following in the financial statements.

The reason is, the following ways to develop an online business can help businesses in the future. 

Basically, how to develop an online business is almost the same as a conventional business, only the management spectrum is different.

If you look closely, the existence of a marketplace and transfer payment system is very helpful for the following sales fields.

As an online business person, of course you want to manage product operations quickly and easily while developing your business.